our work > specific case studies
Mozilla
The Project: We were assigned several projects including the rebrand of Mozilla's Firefox.
The Plan: We partnered with Data Scientists and Product Owners to audit, outline, and launch the product naming architecture to ensure portfolio consistency, minimize new and existing customer confusion and maximize emotional connections. LMK managed a cross-functional team of 12 in 3 time zones (PST, EST, and CET), ranging from entry-level to senior directors and led driver of collaboration with product management, engineering, brand, creative, business development, and communication teams to implement product positioning, integrated campaigns, and go-to-market strategies.
The Result:
Butterfly
The Project: We were assigned several projects including the rebrand of Mozilla's Firefox.
The Plan:
The Result:
Ami
The Project: We were assigned several projects including the rebrand of Mozilla's Firefox.
The Plan:
The Result: